Goal

In order to be visible, the main objectives of a website, as a participatory actor on the Web, are to be easily found, understood and used by other actors on the Web such as Internet users, search engines as well as than any other web resource.

It must therefore be a verifiable entity and/or true source of knowledge in its field.

This source of knowledge, whether proprietary (e-commerce) or open (collaborative sharing), is the main vector of notoriety. This notoriety can be linked, for example, to a person, a company or a brand. Its quality therefore contributes to the brand image.

To achieve these objectives, three interdependent criteria must be built, improved and optimized iteratively and continuously:

• Quality content
• updated technological tools
• Efficient SEO

It is for these reasons that, with more than 15 years of research and development experience in document management, natural language processing and Search Engine Optimiaation, I chose to completely rebuild my blog, my french site and my english site.

And this, in order to test the different steps necessary on these three different tools, to measure them and to study different aspects, particularly semantic web .

The Web being our best field of learning, study and experimentation, I imposed this exercise on myself in order to test, step by step, adapt and improve my natural referencing methodology: B-Find Seo